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Cult Fitness Brands Vol. 1: An Instagram Case Study
May 11, 2015

Cult Fitness Brands Vol. 1: An Instagram Case Study

Cult fitness brands are able to command huge followings in life and on social media. We take a look at four brands and the strategies they utilize on Instagram in the...

By Diane Wang
Design Intern
October 12, 2016

Design Intern

Barrel is a digital agency that works with a diverse range of projects from startups to well-established brands. We help our clients build websites and run marketing...

By lucas.ballasy@barrelny.com
Copywriter
September 29, 2016

Copywriter

At Barrel, we work on a diverse range of projects from startups to well-established brands. Barrel’s tight-knit culture encourages close collaboration between all...

By lucas.ballasy@barrelny.com
Office Coordinator
June 26, 2016

Office Coordinator

The Office Coordinator plays a crucial role in shaping company culture and is responsible for day-to-day operations. The ideal candidate is organized, self-motivated,...

By Peter Kang
Privacy Policy
June 11, 2016

Privacy Policy

Barrel Terms of Service and Privacy Policy 1. Terms By accessing the website at http://www.barrelny.com/, you are agreeing to be bound by these terms of service, all...

By Barrel Admin
Well+Good
March 01, 2016

Well+Good

Well+Good is a lifestyle and news publication focused on the wellness scene. They cover topics including fashion, fitness, beauty, and food. Our work for Well+Good...

By Barrel Admin
Project Roundup: North Castle Partners & Wanderlust 108s
January 29, 2016

Project Roundup: North Castle Partners & Wanderlust 108s

For this edition of Project Roundup, we’re featuring our recent work for North Castle Partners and Wanderlust 108s.

By Annie Donnelly
QA Intern
January 28, 2016

QA Intern

We are looking for a QA Intern to join our team. This is for a 6-month full-time paid position and you will work from our office and closely with our project teams....

By sylvia.gacek@barrelny.com
New Shopify Theme: Mosaic
January 16, 2016

New Shopify Theme: Mosaic

Mosaic is a new Barrel-made theme for the Shopify Theme Store.

By Peter Kang
Project Roundup: Kallyope and Columbia College Core to Commencement
January 16, 2016

Project Roundup: Kallyope and Columbia College Core to Commencement

For this edition of Project Roundup we’re featuring our recent work for Kallyope, a new biotech startup focused on studying the gut-brain link, and Columbia...

By Annie Donnelly
Jacob’s Pillow Dance Interactive
December 12, 2015

Jacob’s Pillow Dance Interactive

Jacob’s Pillow Dance Interactive is a microsite that features curated dance video clips of artists who have performed at the acclaimed Jacob’s Pillow summer dance...

By andres.maza@barrelny.com
Project Roundup: Gitman Brothers,	TestRocker, and Columbia Chemistry
November 20, 2015

Project Roundup: Gitman Brothers, TestRocker, and Columbia Chemistry

For this edition of Project Roundup we’re featuring our recent work for Gitman Brothers, TestRocker, and Columbia Chemistry.

By Annie Donnelly
Project Roundup: Vermont Smoke & Cure and KIND UK
November 12, 2015

Project Roundup: Vermont Smoke & Cure and KIND UK

For this edition of Project Roundup, we’re featuring our recent work for Vermont Smoke & Cure and KIND UK.

By Annie Donnelly
Web Developer
September 01, 2015

Web Developer

We are seeking a talented and passionate Web Developer to join our team for a period of 4-6 months. Developers play a critical role in bridging strategy, user...

By Bianca Meyers
UX Designer
August 07, 2015

UX Designer

We are looking for an experienced UX Designer to come help us on select projects over the course of the next 3-4 months. This is a temporary contract position that...

By Angel Ng
Digital Producer / Project Manager
August 03, 2015

Digital Producer / Project Manager

We are looking for an experienced digital producer / digital project manager to join our team. You will work from our office and closely with our project teams. At...

By Peter Kang
Creating Content in the Midst of Growing Content Shock
June 02, 2015

Creating Content in the Midst of Growing Content Shock

Why content shock doesn't need to be scary and how content can help you connect with your existing customer base.

By Diane Wang
Cult Fitness Brands Vol. 3: An In-Depth Look at CrossFit’s Web Ecosystem
May 21, 2015

Cult Fitness Brands Vol. 3: An In-Depth Look at CrossFit’s Web Ecosystem

Our third installment on Cult Fitness brands that looks at how CrossFit approaches its web ecosystem.

By Aretha Choi
Cult Fitness Vol. 2: Customer On-boarding & Continued Engagement through Email
May 19, 2015

Cult Fitness Vol. 2: Customer On-boarding & Continued Engagement through Email

For our second installment on Cult Fitness, we examine email engagement strategies.

By Diane Wang
5 Ways to Highlight Shipping for a Better E-commerce User Experience
May 13, 2015

5 Ways to Highlight Shipping for a Better E-commerce User Experience

Shipping is important to online shoppers. We explore 5 UX considerations for shipping for a better e-commerce experience.

By Yvonne Weng
Our Framework for Qualifying Inbound Sales Leads
May 12, 2015

Our Framework for Qualifying Inbound Sales Leads

A healthy amount of our business comes as inbound leads through our website and email. We share 5 areas that we examine to determine whether we pursue a lead.

By Sei-Wook Kim
Increase E-commerce Sales with Personalization: 8 Ways to Guide Customers to Purchase
May 08, 2015

Increase E-commerce Sales with Personalization: 8 Ways to Guide Customers to Purchase

Below we've highlighted 8 ways to increase e-commerce personalization through guided selling and 16 examples of how these techniques have been implemented across...

By Aretha Choi
What Better-For-You Millennial Consumers Want From Healthy Lifestyle Brands
May 07, 2015

What Better-For-You Millennial Consumers Want From Healthy Lifestyle Brands

Millennials are driving the healthy lifestyle trend. Learn about what healthy means to them and what they want from brands.

By Diane Wang
USA Triathlon Analysis: How 5 Emails Can Enhance Member Engagement
May 06, 2015

USA Triathlon Analysis: How 5 Emails Can Enhance Member Engagement

We examine the USA Triathlon's email marketing activities and recommend a better way to engage new members with email.

By Peter Kang
How We Use Leadin, a WordPress Plugin That Delivers Insights on Website Visitors
May 04, 2015

How We Use Leadin, a WordPress Plugin That Delivers Insights on Website Visitors

A look at LeadIn, a WordPress plugin that collects helpful information on website visitors.

By Peter Kang
The Future of Facebook Messenger
April 28, 2015

The Future of Facebook Messenger

Messenger is becoming more than just a messaging app, foraying into territories that overlap with WeChat, Whatsapp and Instagram.

By Diane Wang
6 Healthy Lifestyle Brands with Blogs That Engage and Influence Customers
April 27, 2015

6 Healthy Lifestyle Brands with Blogs That Engage and Influence Customers

6 brand blogs in the healthy lifestyle space that are successful and what they are doing effectively to create and deliver content to consumers in an engaging way.

By Aretha Choi
How We Celebrated Earth Week at Barrel
April 24, 2015

How We Celebrated Earth Week at Barrel

We celebrated Earth Week at Barrel with a combination of personal pledges and company-wide activities.

By Peter Kang
Implementing E-commerce Subscriptions for Healthy Products
March 30, 2015

Implementing E-commerce Subscriptions for Healthy Products

E-commerce websites can benefit greatly from the subscription feature. We explore six essential tactics for implementing subscriptions.

By Aretha Choi
UX Intern
March 24, 2015

UX Intern

We are looking for a talented UX Intern to join our team. This is for a 6-month full-time paid position and you will work from our office and closely with our project...

By Angel Ng
Älsa
March 05, 2015

Älsa

Älsa is a twice-daily solution for active adults who want a healthy energy lift without the jolt or crash of the typical energy drink. Älsa approached Barrel to...

By andres.maza@barrelny.com
25 Must-Have Pages for Your E-commerce Website
January 30, 2015

25 Must-Have Pages for Your E-commerce Website

What pages make up an e-commerce website? We walk through 25 pages that are essential for a great e-commerce experience, with lots of examples and screenshots.

By Yvonne Weng
Building the New Bike.NYC
December 18, 2014

Building the New Bike.NYC

We helped Bike New York roll out a new website on its new domain, www.bike.nyc. Here are five lessons we're taking away from the experience.

By Angel Ng
The Intersection of Design, Content, and Technology
December 04, 2014

The Intersection of Design, Content, and Technology

We've started a curation project to help facilitate discussions about websites that integrate design, content, and technology in beautiful, accessible, and effective...

By Peter Kang
Copywriter
November 28, 2014

Copywriter

We are looking for a copywriter to join our team and work closely with our strategists, designers, and developers to create compelling concepts and experiences for...

By Peter Kang
Andres Maza
November 26, 2014

Andres Maza

Andres is a Graphic Designer originally from Guatemala but moved to the U.S in 2009 to study Graphic Design in Miami, FL. Andres moved to New York pursing the next...

By Barrel Admin
Max Rolon
November 24, 2014

Max Rolon

Raised in a small country town of the east coast of Australia, Max started to pursue creative endeavors from an early age with the hope of someday being a cartoonist....

By Max Rolon
Director of Production
October 10, 2014

Director of Production

We are looking for an experienced Director of Production to lead our team of Producers. You will work from our office and closely with our leadership and project...

By Barrel Admin
Barrel Client Services (BCS) Lead Developer
September 08, 2014

Barrel Client Services (BCS) Lead Developer

We are seeking an experienced, passionate, and entrepreneurial Web Developer to lead our Barrel Client Services (BCS) team. This is for a full-time position and you...

By Barrel Admin
Junior Developer
September 08, 2014

Junior Developer

We are seeking a talented and passionate Junior Developer to join our team. This is for a long-term full-time position and you will work from our office and closely...

By Sei-Wook Kim
Junior Designer
September 08, 2014

Junior Designer

Junior designers at Barrel collaborate with the team on a diverse range of real projects ranging from startups to well-established brands. They work alongside other...

By Peter Kang
Creative Days 2014 Recap
August 30, 2014

Creative Days 2014 Recap

Our 3rd annual internal hackathon was a blast. Take a look at what our teams created over 2 days.

By Leslie Ye
UX Designer (Full-Time)
August 20, 2014

UX Designer (Full-Time)

We are looking for a talented UX Designer to join our team. This is for a long-term full-time position and you will work from our office and closely with our project...

By Barrel Admin
Creative Director
August 20, 2014

Creative Director

We’re looking for a Creative Director to lead our design team. You are an adventurous risk taker who will push the limits when it comes to delivering quality work...

By Barrel Admin
Producer
August 20, 2014

Producer

We are looking for an experienced digital producer / digital project manager to join our team. You will work from our office and closely with our project teams. At...

By Barrel Admin
5 Blind Spots to Consider When Designing Web Apps
July 31, 2014

5 Blind Spots to Consider When Designing Web Apps

Web apps require designers to think through numerous details. Sometimes, a few very important areas get overlooked.

By Yvonne Weng
PhotoShelter
July 21, 2014

PhotoShelter

PhotoShelter provides photographers with a platform that allows them to show, share, store and sell photographs online. They also support their photographer community...

By Andrea Horne
KIND
July 16, 2014

KIND

KIND is a healthy snacks brand with a great social mission: do the kind thing for your body, your taste buds, and your world™.  We were excited when the KIND team...

By Diane Wang
Five Content Ingredients for Designing Successful Marketing Websites
June 26, 2014

Five Content Ingredients for Designing Successful Marketing Websites

Content is critical to a successful user experience. Learn about the five content ingredients and how they help.

By Peter Kang
8 Years In, Knowing What We Want
June 01, 2014

8 Years In, Knowing What We Want

As we celebrate 8 years of being in business, we know what's important to us and what we want for Barrel.

By Peter Kang

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